Byrne Dairy Named Official Chocolate Milk Sponsor of
The Inaugural Empire State Marathon and Half Marathon
SYRACUSE, NYÛÓSeptember 23, 2011ÛÓAchieve Fitness, LLC announced today
Byrne Dairy as the official chocolate milk sponsor of the Inaugural
Empire State Marathon and Half Marathon on Oct. 16, 2011, as well as the
DriverÛªs Village New York State Health and Wellness Expo on Oct. 14 and
15.
As an official sponsor, Byrne Dairy will distribute samples to
participants and get frequent mentions during the Empire State Marathon
and Half Marathon. The company will also have booth space at the
DriverÛªs Village New York State Health and Wellness Expo and assist at
the finish-line recovery station, where runners can relax and refuel.
ÛÏIn addition to health benefits such as building strong bones and
muscles, milk also serves as an effective recovery drink,Û said Brian
Collins, principle owner of Achieve Fitness, LLC, management company for
the Inaugural Empire State Marathon and Half Marathon. ÛÏSo itÛªs only
fitting we partner with Byrne Dairy to help promote the role dairy can
play in supporting active lifestyles.Û
Kate Byrne, Sales and Marketing Specialist states, “We are very excited
to be a part of this race in its opening year, and to help aid runners
in their recovery as they cross the finish line. We look forward to
talking with the athletes at the Health and Wellness Expo and will
provide materials on the many benefits of drinking low fat chocolate
milk after a strenuous exercise. Byrne Dairy looks forward to a great
race this year and in the years to follow as this race continues to
grow.”
Byrne Dairy recently won first place ÛÒ with a perfect score of 100
percent ÛÒ in the 2011 New York State Fair Fluid Milk Quality
Competition. The competition included milk samples from 21 New York
State plants that were evaluated by Cornell UniversityÛªs Department of
Food Science for flavor, bacteria, butterfat and freezing point.
About Byrne Dairy
Byrne Dairy is a family-owned manufacturer and distributor of milk,
dairy and ice cream products. Their commitment to consistently deliver
exceptional quality has remained the cornerstone of Byrne DairyÛªs
success since 1933. For more information, visit http://www.byrnedairy.com.
About Achieve Fitness, LLC and the Empire State Marathon
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing,
training and event company in Phoenix, Arizona. A consulting company for
the P.F. ChangÛªs Rock Û÷nÛª Roll Arizona Marathon, Achieve Fitness is the
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired
Valley of the Sun Marathon and Half Marathon, and the Empire State
Marathon and Half Marathon. Principal, owner Brian Collins is a native
of Central New York and graduate of Cicero-North Syracuse High School,
Syracuse University and Le Moyne College.
On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give
runners an up-close view of Central New YorkÛªs rolling landscape and
vibrant autumn colors. The USATF-certified course, which begins and ends
at Alliance Bank Ball Park Stadium, travels through the cities of
Syracuse, Liverpool and Baldwinsville. A pre-race health a fitness expo
will be held on Oct. 14-15 and feature vendors from the running and
fitness industries. Additional information about the Empire State
Marathon and Half Marathon is available at http://www.empirestatemarathon.com
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