In the past couple of years, ‘selfie’ has emerged as the go-to method for campaigns and various government schemes. Be it the selfie with daughter, selfie with cow, selfie with ink, governments across states have been promoting it religiously.

But what the Madhya Pradesh government has just asked newly-weds in the state is taking this to an all-new level.

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Applicants under ‘Mukhya Mantri Kanya Vivah/Nikah Yojna’ are being told in Madhya Pradesh if they want to get married and the brides-to-be want to become eligible to receive Rs 51,000 under the scheme.