A new grassroots triathlon movement called Tri2Cure is aiming to get newcomers to try a sprint triathlon, and in similar fashion to the Ice Bucket Challenge asks triathletes to invite three newbies via social media.

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British pro triathlete Will Clarke has already nominated Boris Johnson, the Mayor of London, while his Uplace-BMC teammate Liz Blatchford has nominated pro cyclist Cadel Evans and former pro cyclist Robbie McEwan.

#Tri2Cure is launched! All Triathletes can nominate 3 ppl. I nominate @mcewenrobbie @CadelOfficial @jacko_a_elliott pic.twitter.com/vEpNuEbg4z

— Liz Blatchford (@Liz_Blatchford) June 2, 2015

Tri2Cure’s backers say they have four aims with the project: introduce triathlon to the general public, encourage people to adopt a healthier lifestyle; invite them to take their first steps in triathlon, and create awareness for the Anticancer Fund. 

There are however a few rules…

– All triathletes (no matter distance nor level) have the right to nominate three non-triathletes for the challenge;
– If you are challenged, you have to practise the three sports within two weeks;
– The minimum distances are: 750m swim, 20km bike, 5km run (a sprint triathlon). It’s not a competition, you do the distances according to your own abilities.
– You prove it by sharing photos of you on your social media.
– If not, you donate an amount to the the Anticancer Fund
– If you have completed the challenge, or if you have donated, you may nominate three other people.