Months after garnering national attention with his campaign for governor of Florida, former Tallahassee Mayor Andrew Gillum unveiled his next political campaign Wednesday—one focused on his state and the future of the Democratic Party as a whole.

With his “Bring It Home Florida” initiative, Gillum plans to register at least one million voters across his state before the 2020 election, increasing the chances that Democrats will be able to take the White House from President Donald Trump.

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“Now, how many states can you say, by themselves, have the ability to deny this man a return to the White House?” —Andrew Gillum, former candidate for Florida governor

Gillum argued that Florida is “uniquely situated” to ensure a decisive victory against Trump, citing the state’s 29 electoral votes, 1.4 million former felons who won back their voting rights in a referendum on Amendment 4 last November, and more than four million unregistered but eligible voters.

“Now, how many states can you say, by themselves, have the ability to deny this man a return to the White House?” Gillum asked a crowd in Miami Gardens on Wednesday. “We are uniquely situated to issue that eviction notice.”

Recent registration data shows that Democrats may have a greater chance of capturing the state than in 2016. Among other demographic shifts and opportunities, tens of thousands of Puerto Ricans now call the state home following the destruction Hurricane Maria wrought in the U.S. territory—and the president’s widely-condemned response.

Florida has long been considered a swing state, with electoral votes that have narrowly gone to Republicans in three of the last five elections. Gillum lost his own election last year to Republican Ron DeSantis by 0.4 points.

Such razor-thin margins represent to Gillum a need for Democrats to spend the coming years engage with voters throughout the state on a new level rather than expressing concern for their political priorities only when vying for their votes during a campaign.

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